Türk Rəqəmsal Məzmun Modeli Dünya Səhnəsində: Merziqo Beynəlxalq Emmi Akademiyasında Qlobal Liderlərlə Görüşdü

Merzigo, which draws attention with the innovative business model it has developed in terms of integrating television productions in Turkey into the digital environment and opening them up to global markets, has carried its international success to the top of the world television industry. This time, the company took the stage in Los Angeles to share its global experiences with the most prestigious representatives of the world media industry.

Global Media Giants Met in Los Angeles

The International Academy of Television Arts and Sciences (Emmy) Board of Directors and Members Meeting, hosted by YouTube on September 11, brought together more than 80 senior media executives from around the world. At this prestigious meeting, where the future of the industry was discussed, the integration of traditional television broadcasting with digital platforms and the new generation business models emerging in this process were discussed comprehensively.

Davamlı Rəqəmsal Gəlir və Kanal İdarəetmə Parolları

In the special conversation held within the scope of the event, Merzigo Founding Partner and CEO Yiğit Doğan Çelik and YouTube EMEA President Pedro Pina came together. Çelik shared the details of the digital content model that they laid the foundations of in Turkey and successfully implemented on a global scale today. The main topics of the session were the adaptation of television content to digital platforms, professional channel management, localization processes into different languages and creating sustainable income models by reaching new audiences in international markets.

During the conversation, strategic steps for how content producers and publishers can have a stronger presence in the YouTube ecosystem were discussed. YouTube EMEA President Pedro Pina confirmed the success of the model by describing this eye-opening interview with Yiğit Doğan Çelik as "one of the most important moments of the day" in his statement after the event.

Qlobal uğur türk seriallarından 17 milyard baxışa çatdı

Merziqonun qlobal aktyora çevrilməsinin əsası türk seriallarının dünyada böyük populyarlıq qazanmasıdır. The company, which enables Turkish productions to reach millions of viewers in different geographies through digital channels, has also adapted this successful strategy to international content producers over time. Today, Merzigo, which carries out its global operations through its offices in Istanbul, London and Los Angeles, undertakes the management of more than 6 thousand digital channels in more than 30 languages. Şirkətin portfelindəki məzmun hər ay dünya üzrə 17 milyarddan çox baxışa çatır və bu rekordu qırmaq çətindir.